There was a brief, ill-fated attempt at boxing Fireball.
Soon enough, America fell head over heels. McGillicudy’s Fireball Whisky.” But Sazerac bought it, gave it a makeover, and - most impressively - took to the streets to market the stuff face-to-face grassroots style. Part of the delay in popularity might have to do with the fact that it was only available in Canada until 2001 with the less-than-sexy name “Dr. Fireball was a late bloomer.įireball’s been around since 1984, but America only fell in love with it in the late 2000s. Of course, there are the trillion different Fireball shots recipes, but the food is where it gets really interesting. Some home cooks incorporate Fireball into a wide, weird variety of recipes ranging from marshmallows to meatballs. Plus, you’ve probably been consuming propylene glycol for a while now it’s used in everything from cosmetics to ice cream. Fireball replaced its European bottles immediately and has not recalled any products in the U.S. But don’t worry, both the FDA and CDC have deemed propylene glycol safe at low levels of consumption. In 2014, Fireball was recalled in European countries because propylene glycol levels were deemed too high. This ingredient is propylene glycol, otherwise known as part of the mixture used to de-ice airplanes. Fire and…ice?įireball was recalled due to concerns it contained an ingredient used in antifreeze. Regardless of whether or not this story is true, we still owe those Canadians some kudos, since Fireball is made with Canadian whisky. Apparently, booze alone wouldn’t suffice, so this mystery bartender added cinnamon and sugar.
Insofar as Fireball mythology exists, at least one origin story points to a Canadian bartender trying to warm up on one of those typical frigid Canadian nights. Some mornings, we might even say too easy. This is also why Fireball shots are just so easy to knock back. Clocking in at a lower 33 percent ABV, Fireball is more of a flavored whiskey, or, to get technical, a “specialty” distilled spirit. Whiskey is defined as a spirit that’s at least 40 percent alcohol by volume. Here are 11 things you should know about Fireball. Even now, the Canadian whisky remains on fire, with 5.65 million 9-liter cases sold in 2019. No one says it better than Fireball itself: “Takes like Heaven, burns like Hell.”īut given the meteoric rise of Fireball Cinnamon Whisky, which grew like a wildfire from $1.9 million in sales in 2011 to $863.5 million in 2014, Fireball warrants a little more respect than just the passing nostalgic nod to your past.
Fireball’s telltale smell is instantly recognizable just one whiff can remind imbibers of that burning feeling. It’s likely that just the cinnamony aroma of Fireball elicits memories of your younger years and reckless adventures.
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